Clothes giant Topshop is under fire for using child mannequins which look like “famine victims” – despite vowing to ditch them two years ago.
The high street chain promised to remove the skeletal dummies after shoppers expressed outrage in 2014.
But mum Zoe Mason was horrified when her 15-year-old daughter went into town after school last Thursday (30/3) and saw the dummies in the shop window.
The massage therapist uploaded the teen’s snap of the display window from the store on Hereford High Street on Facebook and within hours the image went viral.
Mum-of-four Zoe, 43, from Kingsthorne, Herefordshire, wrote: “My Biggest Girl went into town with her friend after school.
“They went around the shops to try to find a birthday present for another friend of theirs.
“I was quite taken aback when they first things that tumbled out of my girl’s mouth were words full of crossness.
“She thrust her phone under my nose and showed me this picture and said, ‘Look at that, Mum! I mean just LOOK at it. Me and M couldn’t believe it as we walked past!
“‘I mean, it’s not surprising that so many of my friends think they are fat or just don’t like their bodies.
“‘Are girls not meant to be happy whatever size they are? Are we not meant to even f**king EAT?! I like food. I like to eat good food but LOOK AT THEM, I am so ANGRY.
“‘I am never shopping there. TOPSHOP need to hear the things I hear when girls talk.
“‘It’s places like that making my friends think their bodies aren’t beautiful and that they shouldn’t eat food they love and it makes me want to scream.’
“Amen baby. Amen. Who’s up for screaming in anger with me and my girl?”
Yesterday Zoe, who has three other children, said: “I went into Topshop and complained and went back the next day and all they’ve done is change the tops on the mannequins.
“It’s just outrageous that a major high street store think it’s ok to portray children in this way.
“What makes it even worse is that the company promised to get rid of these mannequins after the furore a few years ago but there they are being used again.”
Her post has already been shared almost 5,000 times on Facebook by outraged parents who are demanding the company replace the mannequins immediately.
Mum Victoria Pelham, 43, form Hereford, said: “This is absolutely disgusting, how dare they advertise such a warped view of what young girls should look like.
“It is really repulsive. Even the way they are standing with their feet all pigeon-toed makes them look like famine victims.
“My youngest girl is always looking in the mirror. I think stores like Topshop have a responsibility to promote a healthy body image.
“If I actually saw a girl the same size as those models I’d contact social services.”
Dad-of-three Peter Johnson, 47, from Malvern, Worcs., said: “I don’t know which is more sickening, seeing pictures of [Topshop owner] Philip Green parading on his yacht with his gut hanging out, or his stick thin models in shop windows.
“We have a mental health crisis among youngsters in this country, and this sort of idea of what a woman should look like is not helping.”