Meet the man causing a stir on social media – by pulling a series of funny poses next to furniture he is giving away.
Sam Ray, 23, has become a star on Facebook because of his pictures in the group ‘Free Stuff South East London’.
The freelance designer is now famed for his snaps – but said the first one was a happy accident.
A housemate was trying to flog a wardrobe to a friend who wanted to know how big it was – so asked Sam to act as a scale.
But that deal eventually fell through so the piece of furniture was then advertised on the popular social media page – using the same picture.
Sam said: “My housemate had a friend who was interested in a wardrobe. They wanted to know how big it was, so my housemate asked me stand next to it.
“The friend decided they didn’t want the wardrobe, so we decided to put it on the free stuff page – then people started commenting.”
Members of the Facebook group apparently loved it and the wardrobe quickly went – prompting Sam and his housemates to realise they were onto something.
The friends had been told that any items left in their flat, which had come unfurnished, would be charged to them when they moved out.
So they decided to use Sam, from Camberwell, London, as a model to attract attention while giving away the furniture – and it worked.
Some posts gained more than 800 likes and people are now requesting that he appear in more pictures – or pose up themselves.
One person who collected a bookcase even sent a photo of her brother posing like Sam – which he loved.
He said: “My housemate posted about a bedframe and it got no attention; no likes. So she asked me to pose by it so people would click.
“I just throw myself into it and see what happens. It’s flattering. The comments are all great.
“People say it makes their day, makes them smile. If you put in a bit of extra effort, people respond to it.
“It’s been fun.
“I’ve always liked doing things differently but I never really expect that to be received well or celebrated. I guess just that it was really nice that people were so into it.
“I enjoy being camp and posing like I’m a model but I never expect that to be something that people will accept or encourage.”