The mum of the children who appeared in the Sainsbury’s Christmas advert has hit back at trolls who threatened to boycott the store – because they are black.
Natasha Mushonga has responded to the backlash after racists criticised the festive commercial titled ‘Gravy Song’.
Her children Malakhai, 11, and Shannel, eight, both appeared as part of a black family.
The siblings are already seasoned pros when it comes to showbusiness – appearing in adverts and as models for other brands.
But their appearance in this year’s Sainsbury’s Christmas prompted several racist trolls to comment online.
The supermarket brand said it aimed to “represent a modern Britain” in its advertising.
And mum Natasha, 34, said: “It hurts that people think that the colour of your skin determines what type of Christmas you should have.
“There are three adverts to show diversity but you can’t win with these people.
“I don’t think they wanted it to be about colour diversity. If the advert of another race makes you not want to shop there, well okay then, bye. It’s just sad and unnecessary.
“It’s racism so you learn to live with it. People should learn to love each other.
“I feel bad for them that they actually have the time to sit on a computer and post that about an advert.
“I’m glad Shannel doesn’t know because she cant search for it but Malakhai can because he is in secondary school.
“He’s not bothered in the slightest. I think I prepared them well for what they have to see out there.
“It’s obviously ridiculous for people to criticise adverts. It’s unfair for the people in it to come to abuse.
“But you can’t cure racism – you just have to get on with your life. And you have to celebrate the people are willing to be inclusive, like Sainsbury’s.
“People say racism doesn’t exist, but if you are on the other side you don’t see that.”
Posting online, one critic wrote: “The UK is 80 per cent white. Do Sainsburys not have data on who actually shops there lol?”
Another added: “This doesn’t represent me, I don’t see myself in this at all. I can’t relate.”
A third said: “Another one added to the banned list. Go woke go broke.”
But others have since ridiculed the critics on Twitter – blasting them for being what is wrong with the world.
In a statement, Sainsbury’s said: “At Sainsbury’s, we want to be the most inclusive retailer.
“That’s why, throughout all our advertising we aim to represent a modern Britain, which has a diverse range of communities.
“We have three stories of three different families in our advertising.”
‘Gravy Song’ is the first of three festive adverts to be released by the supermarket, followed by ‘Perfect Portions’ and finally ‘Big Sarnie’.
It shows a montage of throwback home-video footage as the daughter wantas to be home on Christmas to have her dad’s gravy.