It started out as a way of showing off her cooking skills but has turned into a flourishing business.
Heather Adamson, 23, took her love of cooking to social media when she started her Instagram account.
But now Heather, from West Kilbride, North Ayrshire, has built up a profit-making business that is followed by more than 126,000 people online.
Hannah first started her Fresh Heather account on the photo-sharing app four years ago to share videos and images of her recipes.
As the amount of followers increased, Heather joined with her friend Hannah Darvas, 21, from Bicester, Oxfordshire, to form their business.
They have tapped into the so-called food porn culture and have been busy creating food tutorials, images and videos for businesses around the world.
And their Fresh Heather account is now one of the most followed in Scotland.
Heather said: “We use our account now for social media content creation.
“We work with different companies and post the content we create on their accounts and on ours.
“I started my account four years ago when I first started university and started posting recipe videos.
“Over the last few years my following has really built up. The account has been featured by different news websites and Instagram itself.
“I also started asking people what their favourite internet emoji was and then tried to make the most popular ones out of food.
“It was then that I started noticing the amount of followers of the account increasing.
“There have even been a couple of celebrities who have used our recipes in their own cooking and that’s really cool for us.
“Ariel Kaplan, one of the actresses in Neighbours, has used our recipes before and the account is followed by people from Made in Chelsea like Caggie Dunlop.
“It feels really weird that the videos have become this popular. When I finished studying graphic design at uni, I thought I’d take a year off to see how this would go.
“My friend Hannah had been working as a graphic designer for a year but she quit her job to do this with me and we’ve been doing it full time ever since.”
Heather’s videos are now used by companies to show how their products can be used in recipes.
She created images for Graze as part of their Good to Go range to show how they could be used in travel situations.
She was also approached by Nutella last December to make three recipe videos as part of their “12 Days of Christmas” campaign.
And now Heather will be travelling to Thailand in August to work with different hotels in promoting their food online.
She added: “This job is really amazing. It’s a dream come true and it’s the best thing I could do.
“We are going to Thailand in August to work with different hotels. We will be taking pictures of their food and promoting it online.
“We both make enough for a comfortable living, certainly more than we would be earning in a graduate job.
“We absolutely love travelling and this job allows us to do that. We wouldn’t have got to do that without our Instagram account.”
Heather’s top five recipes:
Vegan chocolate chip cookies
Almond milk and chocolate almond meal brownies
Collard wraps
Avocado kale pesto
Nutty millionaire’s shortbread
