A British toddler is to become Vogue magazine’s youngest ever fashion model – aged TWO.
Gigi Hobbs will appear in the latest edition of the catwalk mag – despite barely being able to walk.
Her mum Sophie Howard, 32, runs Gigi Vi Boutique, a fashion brand in Plymouth, Devon.
She was recently approached by Vogue who wanted to run a feature on Sophie’s business.
It will hit the shelves in August and include images of Gigi as she is the face of the brand – making her the youngest ever Vogue model.
Sophie said: “She’s going to be in Vogue, it’s great news.
”I got an email last week about featuring Gigi Vi Boutique, my clothing brand, in a special edition of the magazine.
“Gigi-Violet is my daughter and she is the face of the brand, she’s only two-years-old.
“It’s like she’s getting a head start in life that most people will never get.
“For them to reach out to me felt surreal, I thought it was a bit dodgy to begin with but when I read through it and it felt nice to be recognised.”
Sophie launched Gigi Vi after struggling to find nice clothes for her three children to wear, noticing a gap in the market.
She started researching clothes in Spain and started bringing them over, selling them under her brand name.
Sophie added: “It was always a struggle to find clothes that I wanted for her, they were far too heavy, thick and stiff for a baby to wear.
“I noticed there weren’t many boutiques in the country in the UK that supply these kinds of clothes for a reasonable price.
“I hand pick clothes from Spain and I bring them over, decide what will sell, I’m a fashion curator I suppose .
“I got all the stock in and realised there was market for them in the UK.”
Sophie’s business went from strength to strength and her social media presence boomed, and within the first year she had reached nearly 12,000 followers on Instagram.
But despite the success, Sophie insists she won’t force a modelling career on Gigi.
Sophie added: “She could have a future ahead of her in the modelling life, but I would never push her into it.
“There’s so much pressure to be a certain size and things like that and I wouldn’t force that on her, but if she wants to do it I’d let her.
“I’ve supplied photos for the magazine, it will be published in August or September.
“Any advertisement is good for business so it will be good for us, but in the past 12 months the business has flourished for us.
“What you put into something is what you get out of it, and that hard work is now showing.”
Sophie, who has two other children – Zack, 10, and Reece, 13, is already planning ahead and is about to launch a range of children’s wedding clothes.
She added: “By the end of the year I’d like to bring over a wedding party range, at the minute I’m working on that to launch in January.
“Because of the Covid I think there will be lots of weddings next year so I want people to come to me to get their children dressed for special occasions.”