Pictured Niuhi Von Nida, former rent-a-boyfriend. A US man set-up a mini business pretending to be someone's boyfriend to help people who felt unsafe on nights out - and even had business cards advertising his services. See SWNS SWSMboyfriend. Niuhi Von Nida, 33, originally from Hawaii but now living in Edwardsville, Illinois, US ran the unique business for 3 years between the ages of 23-26 whilst studying culinary and folklore at college. Dubbed 'rent-a-boyfriend', Niuhi would charge a flat rate of $30, which would entitle the client to 2-hours of of Niuhi's time, with any overtime being charged at $10 an hour.