A make-up artist and mum of two has been dressing her daughters as different pop culture characters every day of October to celebrate Halloween.
Michelle Scrivener, 31, originally decided to do something fun for Halloween in lockdown last year.
Like millions of other children, her daughters Lily, 12, and Ellie, 7, were gutted they couldn’t trick or treat, so as an alternative Michelle suggested a make-up marathon.
This would involve turning her daughters into a variety of Halloween, pop culture and famous figures every day of October.
Her daughters took it in turns to be completely made over by Michelle, and between them they rocked a total of 31 different looks.
These included Winfried from the Halloween classic Hocus Pocus, Lady Gaga from the famous ‘Telephone’ music video, and the animated character Lily from Corpse Bride.
Michelle, who owns her own beauty salon, received an unexpected response when she posted her transformations online – with people taken aback by her talents.
She gained over 10k Instagram followers in a matter of weeks, and demand for appointments at her salon ‘Dead Rose Salon Loft’ rapidly increased.
The mum of two had such a positive experience, that she’s doing the same again this October – much to the delight of her two young daughters.
So far, Ellie and Lily have been styled into rock legend Elton John, renowned super-villain Cruella de Vil and Morticia from the Addams Family.
Each make-over takes Michelle approximately two hours, and she does a whole months make-up for under $100 using materials from her salon.
This year, she is also taking Halloween bookings at her salon after receiving calls from strangers asking her to do their children too.
Although demand for her services is at an all time high, Michelle refuses to work extra hours, saying the whole idea is still to spend quality time with her daughters.
Michelle, from Minneapolis, Minnesota, said: “Of course there’s been positive outcomes from it in terms of business – but the main thing is it’s something to do with my family.
“We decided to do it during the pandemic because the kids were really disappointed they couldn’t trick or treat.
“Ellie and Lily would come home from school every day so excited about what character they were going to be turned into next.
“It really put a smile our faces in a time where there wasn’t much to smile about – and it obviously made lots of other people smile too.
“This year we decided to do it all over again, and were pulling out all the stops to make it our craziest Halloween yet.”