This is the moment an eight-year-old girl burst into a rant – after spotting ‘sexist’ children’s clothes on sale at her local Tesco.
In a video filmed by her mum, Daisy Edmonds blasts the supermarket giant for having contrasting slogans on their t-shirts for boys and girls.
While the boys’ feature motifs like “Desert adventure awaits”, “Hero” and “Think outside the box”, the girls’ say “Hey!”, “Beautiful” and “I feel fabulous.”
Little Daisy was so enraged by the inequality, her mum, Becky, filmed her reaction and posted it on Facebook.
In the clip, the indignant youngster says: “It’s unfair because everyone thinks girls should just be pretty and boys should just be adventurous.
“I think that’s wrong because why should boys and girls clothes even be separate because we’re just as good as each other.”
Pointing out a girls’ top with the word “Hey” embroidered on it she asks: “What part of ‘Hey’ is great? I don’t get it.”
Moving to the boys’ t-shirts, she then opines: “Boys get ‘Think Outside the Box’ which means be adventurous, go for your dreams, you know.”
Determined Daisy then takes matters into her own hands.
Struggling to contain her giggles, she fills her arms with hangers from the boys’ section and plonks them on the girls’ racks.
“I always want to be adventurous and I think girls should be heroes, so I’m going to put them in the girls section.”
The video, filmed at the Ocotal Way Tesco store in Swindon, Wilts., has so far racked 9,000 views.
Becky Edwards, who later tweeted the supermarket giant about her daughter’s disappointment, said Daisy likes girly things like make-up, and has a pink bedroom.
But she also joined the Beavers instead of the Brownies because she likes adventurous activities like raft-building, sailing and climbing trees.
Mum-of-three Becky, 36, of Oaksey, Wilts., said: “Daisy doesn’t understand why there has to be separation. It’s the same with toys.
“She loves exploring and being brave, and there is never anything that says anything like that on girls’ clothes.
“She thinks they should have unisex clothing. She should be able to choose what she wears.
“Who are Tesco to tell them what they can and can’t wear?”
Becky, a support worker, added: “When I saw what Daisy was doing I felt really really proud that she knows who she is. She is so confident.
“I decided to film her for the family. I never expected it to get this big.
“I think she will keep on doing it until something is done.”
She said the problem isn’t just at Tesco – and they’ve spotted ‘sexist’ clothes and toys in H&M and Asda, too.
A Tesco spokesperson said: “We stock a wide variety of clothes suitable for girls and boys and listen to the views of our customers when reviewing our range.
“We’d like to thank Daisy for her feedback and we can assure her that new styles will be arriving in stores shortly.”