A group of burly builders have become the real life Diet Coke men after stripping for a weekly photoshoot while at work – NAKED.
Boss Stephen Tibbals, 36, and his workers Boyd Francis, 24 and Roger Richards, 42, have been attracting attention from across the country with their raunchy Friday parades.
The handsome hunks strip to the waist – or even more – and then pose for pics while swinging their hammers.
Stephen, who uploads the photos to his Facebook page, said: “It only started as a little bit of fun.
“I took a selfie on the first sunny day of summer and has just kind of snowballed since.
“But now we have people asking after the photos every Friday and ever since we started doing it, it has been really sunny even if the rest of the week is horrible.
“We’ve not really got any extra work out of it, we tend to do it on the quiet while we are working.”
Friends of the trio have been quick to comment and like the Friday trend which began in July.
Philippa Boreham said: “Thank god for Fridays.”
Lou-Lou Greenfield added: “Looking sexy fellas.”
Stephen, boss of Aquabuild, a small business based in Eastbourne, East Sussex, said that while his mates are far from impressed, he’s got the tick of approval from their partners.
He said: “We do get a bit of stick for it down the pub. But only from the guys – their wives and girlfriends seem to really enjoy it.”
Singleton Stephen said that him and Roger aren’t in relationships so don’t have to worry about what their partners might think, but Boyd has a girlfriend.
He said: “Boydie has a girlfriend but she doesn’t mind one bit.
“She gets to show off her tonk fella.”
The hunky trio are now considering releasing a charity calendar off the back of all the attention.
Stephen, who plays in local band Unihorn when he’s not stripping off, said: “Because people are sharing the pictures all over the place we have loads of people, who we don’t know personally, getting in contact with us.
“We’ll have to do a calendar I suppose but I’ve not really given it much thought yet.”